Why Personal Branding Matters
Attention is currency. Credentials and skills matter, but being memorable matters more. A strong personal brand gets you noticed and gives you leverage. It tells people what you care about, what you’re excellent at, and why they should connect with you.
In a crowded digital world, people follow people, not logos. Think about who you trust online. Odds are, it’s not random companies—it’s individuals with consistent voices, ideas, and values. That’s the core of personal branding.
Get Clear, Get Consistent
Start by defining your thing. What’s your area of sharpest value? Is it writing? Design? Marketing strategy? Your personal brand is not your job title. It’s your unique point of view and how you solve problems.
Clarity leads to consistency. Once you’re clear on what you bring to the world, you need to show up with a tone, a look, and a message people can recognize. You don’t need a logo—just a voice and point of view people can connect with. Show up the same across LinkedIn, Twitter, emails, and reallife conversations.
fellarinitallx3: Own Your Name
Your name is your real estate. When someone Googles you—or your weird handle like fellarinitallx3—you want them to find something that reflects who you are and what you do. That includes your portfolio, LinkedIn, social media, and anything else you control.
If you haven’t already, claim your domain: [yourname].com. It’s cheap, and it puts you in control. Publish something there—even a simple bio, contact info, and some favorite projects. It doesn’t have to be fancy. It just has to exist.
Social Media: Pick Your Platform
You don’t have to be everywhere. Choose one or two platforms where your audience hangs out. LinkedIn, X (Twitter), and Instagram are the usual suspects. Start posting regularly. Doesn’t matter if it’s twice a week or daily—just be consistent.
Focus on mix: Your perspective on your field Tips or advice Personal anecdotes that show your thinking Work samples or visuals Engaging questions
Don’t chase trends. Don’t copy. Speak in your voice and talk to the people you want to serve or work with.
Keep It Real
Authenticity is table stakes. People can tell when you’re faking it. You don’t need to be hyperpolished or overly personal. Just speak plainly and with intention.
You can be professional and still have a personality. A sense of humor. An opinion. That’s what builds trust. Nobody wants to work with a cardboard cutout.
Also, don’t overshare. You’re not a reality show. You’re building trust. Share selectively, intentionally, and remember that silence is often more powerful than clutter.
Content that Connects
To grow a personal brand, you need to publish. Not forever. Just enough to create momentum.
Here are some quick formats that work:
Write short posts: 100300 words. Tidy thoughts. Quick insights. Share “howIdidit” stories: Show your process, wins, and even screwups. Record 30second videos: If you’re comfortable on camera, let people hear you talk. Visuals work too: Slide decks, infographics, screenshots—whatever helps people get it faster.
The key: make it useful or make it resonant. Ideally, both.
fellarinitallx3 Isn’t Just a Name
Let’s get back to fellarinitallx3. Whether it’s a username, a handle, or just a quirky identity, it’s something people will associate with you. The mistake? Thinking no one’s paying attention. They are.
If someone types “fellarinitallx3” into Google or hits your profile link, what are they going to see? Will they find a dormant account with one post from 2019? Or will they see a trail of sharp insights, smart ideas, and a bit of who you really are?
Digital footprints matter. They don’t need to be extensive. They need to be intentional.
Reputation Is the Real Resume
Forget paper resumes. People will understand you far better through your body of work and your online voice than from bullet points listing skills like “team player” or “proficient in Excel.”
That means putting your work out there. Side projects, case studies, collaborations, quick posts that say, “Here’s how I see it.” Your perspective is your edge. Use it.
Make It Easy for People to Find (and Refer) You
Want more leads or job offers? Make it stupid simple for others to refer you. That means:
A clear title or tagline: “I help SaaS startups write landing pages that convert.” A pinned post or featured link with an offer, portfolio, or way to connect. Contact info in your bio or on your site. Don’t make people dig.
People remember you based on clarity, consistency, and usefulness. Make those your personal brand pillars.
Don’t Overthink It
Done is better than perfect. Misspellings happen. Your early posts might flop. Your videos might suck at first.
Good. That’s how you build muscle. The people who make personal branding work aren’t the best talkers or designers or writers—they’re just consistent. Show up on repeat and you’ll get sharper, faster, and more relevant every time.
Final Thought
You don’t need a massive audience. A clear personal brand creates the right audience—people who know what you do, respect how you think, and are ready to work with you.
Whether it’s through your real name or something unique like fellarinitallx3, make sure your presence online reflects the person you actually are and the value you bring.
That’s personal branding, plain and powerful.
